February 4-5, 2010
slide show

At the Drink India Congress, several hundred hours of intense research has shown the industry's prospects are attractive, given the inherent strengths of the incumbents, the high barriers to entry for new players in terms of procuring licenses and tying up nation-wide bottling arrangements and the long gestation period involved in building brands. Led by industry experts, the keynote addresses and case studies are one of the main agendas of this event.

Some of the hot topics that will be covered at the congress' companion conference include:

  • The Indian Regulatory Framework for Importing Wines, Beers and Spirits
  • India: A long term Market
  • The Influence of the Rules & Regulations on the marketing Strategy
  • Discovering New Consumer & Market Trends
  • Efficiency of Surrogate Advertising
  • Measures suggested to Overcome the limitations Imposed due to the ban on Surrogate Advertising
  • The successful marketing and Branding of International Brands
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